I’m currently reading the excellent “How to Do Nothing – Resisting the Attention Economy” by Jenny Odell. It’s a dense, academic read at times, and I’ve found myself looking up words; something that I don’t do too often. That may be less of a testament to my prodigious vocabulary than to the possibility that I haven’t been challenging myself in my reading enough. In her book, Odell rejects the idea that the attention economy (e.g. social media, TV, and their sine qua non – the advertising industry) is a given. Something we cannot escape and are powerless to confront. That Read More …